AGCO showcases Fendt and Massey Ferguson equipment at World Ag Expo 2026
Company presents electric tractor debut and new warranty programme at California farm show.
USA – AGCO drew strong interest at the recent World Ag Expo 2026 as it presented equipment from its Fendt and Massey Ferguson brands to thousands of farmers and dealers.
The company used the three day show in Tulare to highlight electric power, new tractors and a built in warranty plan.
The event took place from February 10 to 12 at the International Agri-Center and attracted about 100,000 visitors from more than 70 countries. More than 1,200 exhibitors filled 2.6 million square feet of space, making it one of the largest annual farm shows in the world.
Focus on electric power
AGCO moved its display to the front of the show grounds this year and shared a Ride and Drive area with local dealer Quinn Company. Visitors tested several machines, including the North American debut of the Fendt e100 Vario electric tractor.
The compact tractor runs on battery power and supports both standard and electric attachments. Fendt says operators can fully charge it in under five hours, which makes it suitable for farm and municipal work.
Mike Long, AGCO vice president of marketing, said the show gave the company a direct link to growers. “World Ag Expo is an ideal opportunity for AGCO to connect with attendees, and we’re proud to showcase our brands’ innovations and commitment to farmers,” he said. “We’re especially excited for farmers to learn more about our most innovative solutions, including electric tractors, 2026 AE50 award winners and built in warranty programmes.”
Fendt also presented the 1000 Vario Gen4, the 200 V/F/P Vario for vineyards and fruit farms, and the Rogator 900 Series applicator.
Massey Ferguson warranty plan
Massey Ferguson used the show to present its MF 9S tractor, compact utility range and Hesston hay equipment. The brand also introduced MF Always Running, a built in warranty programme that aims to give farmers clear ownership costs and reduce downtime.
Company representatives said tools such as PTx FarmEngage fleet and farm management help farmers track machines and improve daily operations.
Organisers say the expo remains a key meeting point for farmers, ranchers and agribusiness leaders. In addition to equipment displays, the event hosted seminars and live demonstrations focused on irrigation, livestock and farm management.
With global attendance and strong dealer presence, AGCO used this year’s expo to strengthen ties with customers and show how its latest machines can support practical farm needs.
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