Dole France expands in-store campaign with Intermarché across 834 outlets
The company joins hands with France’s third-largest food retailer to grow its reach in Europe.
FRANCE – Dole France has stepped up its push to grow its presence in Europe through a wide in-store campaign with Intermarché.
The fresh produce marketer now reaches shoppers in 834 Intermarché stores across France. The company sees this as a major step in its plan to speak to more households in Europe, the Middle East and Africa.
The team at Dole France said the partnership has lifted the brand inside one of France’s key retail chains. The company shared its excitement online and noted strong support from its local team.
“Enthusiasm for the Dole brand continues to build across the EMEA region, in no small part thanks to the Dole France team, who recently partnered with Intermarché, France’s third-largest food retailer, to deliver a nationwide in-store activation,” the group said in a post on LinkedIn.
Intermarché holds a central place in French food retail, so the campaign opens more room for Dole France to meet new shoppers. Store teams placed fresh displays and simple product messages to help customers connect with the brand. Dole France sees this as a chance to grow trust and improve its reach in a market full of strong competition.
The push comes more than two decades after the founding of Dole France in 2003. The business went through several changes over the years. It first worked under the name Indigo Fruit, then joined Total Produce in 2011. In 2023, the business took on the Dole France name, which helped bring all its brands under one identity.
Growth beyond the French market
Dole France also continues to improve its work in nearby markets. The company recently shared plans to sharpen its supply chain in Spain to help move fruit faster and cut delays for its retail clients.
Managers said the steps will help keep product quality strong from the farm to the stores. They aim to send the same improvements to other regions in the coming months.
In Italy, the group also noted rising demand for pineapples and bananas during the autumn season. The team responded by increasing stock and easing store shortages. This helped maintain strong sales during weeks of changing demand.
The company said its work in Italy shows how steady planning can support stores even when market conditions shift quickly.
Dole France views the Intermarché campaign as the start of a broader plan to stand out across Europe. The group aims to work with more retailers and build simple, clear messages that speak to day-to-day shoppers. More store-level campaigns will follow as the company seeks to grow brand recognition in key cities.
As the year draws to a close, Dole France expects its investment in in-store work to drive stronger results. With Intermarché backing the latest rollout, the company believes shoppers will keep showing interest in its fresh produce range.
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