Future Food Foundry invests USD 5M in Greeneration for longevity products

UAE – Future Food Foundry (3F) has announced a USD 5 million investment in Greeneration, a company focused on promoting health and longevity through sustainable food and wellness products.

This investment will help Greeneration expand beyond its original niche of providing premium ingredients to fine dining and transition into a broader market of superfoods, adaptogens, and medical herbs.

The move will see Greeneration introduce a new category of products designed to support long-term health, anti-aging, and preventive care. The funds will be used to launch sub-brands under the longevity platform and help Greeneration achieve its financial goals.

“We are thrilled to partner with Future Food Foundry, as we share the same vision for the future of food,” said Roman Ulyanov, Founder of Greeneration.

“This investment strengthens our position as a supplier to HoReCa, but more importantly, it supports our transition into a longevity brand company. We are bringing products that focus on sustainable health and holistic wellness to the market, paving the way for a healthier future.”

This partnership aligns with the UAE’s National Food Security Strategy 2051, which sets ambitious goals for improving food sustainability and security.

The UAE aims to rank first in the Global Food Security Index by 2051, promoting local food production while reducing dependence on imports.

A key part of the strategy is to enhance sustainable food production through modern technologies and support local initiatives that contribute to food security.

3F’s investment in Greeneration aims to contribute directly to these goals by supporting innovation in food systems that prioritize long-term health and sustainability.

“The UAE is pushing forward with its food security strategy, and investments like this help us meet our objectives,” said a representative from Future Food Foundry.

“By backing companies like Greeneration, we’re not just supporting food supply but also helping build a healthier society through better food choices.”

3F’s investment exceeds USD 5 million, marking a strong commitment to the future of food in the UAE. This funding supports not only Greeneration’s growth but also the broader goal of reducing the UAE’s reliance on food imports.

By focusing on superfoods and health-oriented ingredients, this partnership addresses a growing consumer demand for preventive care and sustainable living.

With the first sub-brands set to launch soon, Greeneration is positioning itself as a leader in the longevity market. The company’s vision extends beyond the traditional food sector, aiming to redefine wellness through food that contributes to long-term vitality.

“We are bringing more than just food products; we’re building a movement around preventive care and anti-aging,” Ulyanov added. “This is the future, and we’re excited to be at the forefront.”

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