Mahindra tractor sales grow 12% in October, driven by strong festive demand
Mahindra’s Farm Equipment Business records robust growth as festive season and good monsoon boost tractor demand.
INDIA – Mahindra & Mahindra Ltd.’s Farm Equipment Business (FEB) reported a 12% rise in domestic tractor sales for October 2025, marking a strong start to the second half of the financial year.
The company sold 72,071 tractors in India during the month, compared to 64,326 units in October last year.
According to Mahindra, total tractor sales, including exports, reached 73,660 units. Exports contributed 1,589 units, showing a 41% growth compared to the same month in 2024. The company credited this performance to strong festive season demand, supported by a healthy monsoon and recent tax relief measures.
The company noted that this year’s festive period spread across September and October, creating a more sustained rise in sales. Combined tractor sales for the two months grew by 27.4% over the same period last year.
Commenting on the results, Veejay Nakra, President – Farm Equipment Business, Mahindra & Mahindra Ltd., said: “We have sold 72,071 tractors in the domestic market during October, a growth of 12% over last year. For the festive period of September & October 2025 put together, the growth is 27.4% over the same period last year. A good monsoon, combined with the benefit of GST rate cut announced in September, have supported the strong performance in September & October 2025. Going forward, factors like timely onset of Rabi sowing & good progress in Kharif harvesting augur well for tractor sales.”
Industry analysts say the results point to a stable rural economy and better purchasing power among farmers. The agriculture sector has continued to show resilience, aided by consistent rainfall and timely government policy support.
Year-to-date sales maintain upward trend
Mahindra’s cumulative domestic tractor sales from April to October 2025 reached 319,407 units, up 18% from 270,562 units during the same period in the previous year. Total exports for the same period rose 16% to 11,278 units.
The company’s performance in the farm equipment sector mirrors its wider growth across business divisions. Earlier this week, Mahindra & Mahindra reported strong second-quarter results, with consolidated profit after tax reaching Rs 3,673 crore, up 28% from the same quarter last year. Consolidated revenue climbed 22% to Rs 46,106 crore.
The group’s farm division posted its highest-ever second-quarter market share of 43%, with tractor volumes rising 32%. Rajesh Jejurikar, Executive Director & CEO (Auto and Farm Sector), M&M Ltd., said: “Strong performance of our Auto and Farm businesses continues in Q2’F26 reinforcing our leadership position, with a gain of 390 bps YoY in SUV revenue share, and 100 bps YoY in LCV (<3.5T) market share. In Tractors, we gained 50 bps YoY to reach 43.0% market share.”
Founded in 1945, Mahindra Group remains one of India’s largest business federations, with operations in over 100 countries. The group leads globally in tractor manufacturing by volume and continues to expand its focus on rural prosperity, clean energy, and sustainable growth.
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