ABOUT AGRITECH MIDDLE EAST & AFRICA MAGAZINE

AgriTech Middle East & Africa is the No.1 Publication and Website for the Agriculture Industry in Africa and Middle East regions, covering the Crop, Dairy, Livestock, Poultry, Horticulture & Aquaculture sectors of the industry.

The magazine was previously refered to as FRESH PRODUCE MEA and later FLOWERS & FRESH PRODUCE MEA, and has since transitioned to cover the entire agriculture industry value chain, with a focus of Middle East and Africa.

It is the source of source of information for investors, managers and professionals in across the farming and agriculture industry value chain in Africa & the Middle East.

The magazine, which is published by FW Africa, is edited and designed by a team with a wide experience and knowledge in the food and agriculture industry value chain in Africa and globally.

The objective of the magazine and its associated website is to provide relevant and timely information to the farming and agriculture industry stakeholders and to catalyse the growth of the industry in Africa and the Middle East. 

The magazine and website provide readers with the latest updates on new technologies, market trends, sustainability, investments and deals, in a manner that is cognizant of the level of the development of the industry in the region, with an overarching goal of improving the industry’s competence, knowledge and skills.

The magazine is widely distributed in Africa in print format, and is also available as a digital edition on this website and on social media pages, giving it a worldwide readership.

The magazine covers some of the region’s leading players in the region through well-written feature profiles and video interviews and podcasts, after carrying out interviews with company founders and managers – showcasing the length and breadth of the evolving industry in Africa.

Who are the readers of AgriTech Middle East & Africa?

The primary readership of the magazine includes investors, CEOs, Directors, General Managers, QA/R&D Managers, Production Managers, Engineering Managers, Supply Chain Managers, Procurement Managers, Marketing/Brand Managers and other professionals that are tasked with decision making in the farming and agriculture industry in Africa, Middle East and globally.
The magazine is further relied upon by banks, private equity, venture capital firms and angel investors in the agriculture industry; strategists, consultants, suppliers, Government agencies, NGOs, trade associations, regulatory bodies, research and training institutions. 

It is read by the following stakeholders in the public, private, academic/research and the NGO/development sector in Africa and beyond:

  • Commercial, medium and small scale  farmers and producers
  • Manufacturers and distributors of farm equipment; packaging and processing technologies; agrochemicals; storage and grain handling; and other supply chain technologies to the agriculture and food processing sector
  • Traders, distributors, importers and exporters in the food and agriculture sector
  • Major retail chains, supermarkets, importers, exporters and traders
  • Lecturers, students and researchers in the institutions of higher learning e.g universities and research institutes
  • Government regulatory bodies and departments within the Ministries of Food/Agriculture/Trade & Industry
  • Suppliers of services – banks, insurance, logistics etc – to the food and agro industry value chain
  • Development partners and NGOs involved in the food and agriculture supply chain

Please find list of our current magazines, events and other activities we do at our corporate website www.fwafrica.net