AvougA launches to unite Uganda’s fast-growing avocado sector
The new association brings exporters, processors, and farmers under one voice as Uganda expands its avocado ambitions.
UGANDA – Uganda’s avocado industry took a major step forward as stakeholders launched AvougA, the Uganda Avocado Exporters and Processors Association.
The group aims to bring unity, better standards, and stronger market access to a sector that continues to grow in size and investment.
Industry players gathered to introduce AvougA and outline its purpose. Leaders framed the association as an anchor for exporters, processors, farmers, and service providers. Representatives said the group wants to raise the quality of Ugandan avocados and strengthen the country’s position in global markets.
One official stated, “We want to build an avocado sector that speaks with one voice and supports every actor along the chain.”
AvougA plans to promote international standards, improve traceability systems, and support better processing methods. The association also intends to champion cold-chain development, packaging improvements, and product diversification.
A spokesperson noted that the team will push for better policies, saying, “We will stand for regulations that protect the industry and help it grow.”
Why the sector looks ready for growth
Uganda now stands among Africa’s rising suppliers of Hass avocados. Export volumes continue to rise, and new investments flow into processing plants and farmer support programs. Private firms keep expanding capacity, while development partners continue to back quality improvement efforts.
The International Trade Centre, through the EU-funded MARKUP II programme, recently worked with government agencies to establish the national Avocado Roadmap and Platform for 2025.
This roadmap guides the sector on quality, market access, and long-term planning. By setting clear priorities, the roadmap encourages farmers and exporters to match global expectations.
In October 2025, major industry players created the Uganda Avocado Industry Council. This council now offers guidance and structure, and it helps the country plan for long-term growth. The council also brings together exporters, oil processors, researchers, and farmer groups in one coordinated space.
The need for better production systems
Research continues to show that smallholder farmers dominate production. Many farmers work alone, and this fragmentation affects quality and volumes. AvougA leaders said they want to work with partners to improve organization and field practices.
One member explained, “We see great potential in Uganda’s farms, and we want to help farmers meet global standards.”
Uganda’s roadmaps and new institutions signal a sector that wants to build a strong presence in East Africa and beyond. AvougA now steps in to guide that progress and support everyone along the supply chain.
The association encouraged interested actors to join, adding, “This is just the beginning. We welcome all who believe in a strong future for Uganda’s avocado industry.”
With these new structures in place, Uganda continues to shape a more coordinated avocado sector backed by stronger partnerships, clearer standards, and rising global demand.
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