John Deere tops Irish tractor sales again as registrations rise in 2025
John Deere led tractor sales in Ireland in 2024 and 2025, with national registrations rising despite a slower close to the year.
IRELAND – John Deere remains the most popular tractor brand among Irish farmers, according to the latest figures from the Farm Tractor and Machinery Trade Association.
Data from 2024 and 2025 shows steady demand across key farming counties, with Cork, Tipperary and Wexford leading new registrations.
Figures for 2024 show that 1,817 new tractors were registered nationwide. John Deere recorded 422 registrations, placing it ahead of New Holland and Massey Ferguson, which tied at 320 units each. Case followed with 202 registrations. Cork recorded the highest number of new tractors at 230 units, followed by Tipperary with 161 and Wexford with 105.
An FTMTA spokesperson said the figures reflect strong brand loyalty among Irish farmers. “Farmers continue to choose equipment that they trust and that meets the demands of modern farming,” the spokesperson said.
Registrations rise in 2025
The association reported 2,067 new tractor registrations in 2025. This moving total marks a 14 percent increase compared with the 1,817 units recorded in 2024. Cork again led the country with 295 new registrations. Tipperary followed with 197 units, while Wexford recorded 120.
Despite the yearly increase, the market slowed at the end of the year. December 2025 recorded 16 new tractor registrations. This figure stood 24 percent lower than the same month in 2024. Industry observers link the drop to cautious spending decisions toward year end.
“The yearly total shows growth, but December tells a different story,” the FTMTA spokesperson said. “Farmers made careful choices as costs remained under close watch.”
Power bands and regional trends
Power preferences also shaped the 2025 market. Tractors in the 161hp to 200hp range accounted for 24.43 percent of all new registrations, making it the most popular category. The 50hp to 120hp range followed with 19.21 percent. Tractors above 200hp made up 11.7 percent of total registrations during the year.
The data points to continued demand for mid range machines that suit mixed farming operations across the country. Cork’s strong showing reflects its large farming base and diverse production systems, while Tipperary and Wexford maintained solid demand levels.
The FTMTA said the figures give a clear picture of farmer buying patterns. “These numbers help us understand where demand sits by county and by machine size,” the spokesperson said. “They also help dealers plan stock and support services for the year ahead.”
With registrations rising overall, the association expects steady activity in the tractor market, even as farmers remain careful with major purchases.
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