Ontario Greenhouse Vegetable Growers win Gold Hermes Award for digital campaign

CANADA – The Ontario Greenhouse Vegetable Growers (OGVG) have earned the prestigious Gold Hermes Award for their impactful Greenhouse Goodness digital campaign.

This accolade highlights the campaign’s success in promoting greenhouse-grown vegetables to consumers across major U.S. markets.

The Greenhouse Goodness campaign, titled “This is Greenhouse Goodness,” was designed to inform and educate the public about the advantages of choosing greenhouse-grown peppers, cucumbers, and tomatoes.

The campaign emphasizes fresh, healthy, and convenient produce options, aiming to promote a feel-good lifestyle among consumers.

Richard Lee, Executive Director of OGVG, expressed his pride in the achievement. “The Greenhouse Goodness campaign highlights the high standards and innovative practices of our growers. We are dedicated to educating consumers and promoting the benefits of greenhouse-grown produce, reinforcing our position as an industry leader.”

Developed in partnership with Douglas Marketing Group (DMG), the campaign was strategically targeted at the Atlantic U.S. It employed a mix of social media influencers, online advertising, retail education, and point-of-sale promotions.

The focus was on communicating the promise of nutritious, fresh, and sustainable produce, ensuring that consumers recognize the consistent quality and flavorful varieties offered by greenhouse-grown vegetables.

Kay Douglas, President of DMG, noted, “The Greenhouse Goodness campaign was developed in alignment with the values and mission of the Ontario Greenhouse Vegetable Growers. It aims to educate and create industry awareness, showcasing the key benefits of greenhouse-grown vegetables.”

“The Association has a strong mandate, dedicated members, and an exceptional product that North America can be proud of.”

The Hermes Creative Awards honor outstanding achievements in marketing and communication materials. Winning a Gold Hermes Award is a notable accomplishment, symbolized by the intricately detailed Hermes Platinum and Gold awards.

The name “Hermes,” referring to the Greek messenger, underscores the role of these awards in recognizing excellence in marketing and communication efforts.

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