Zespri ramps up digital shift with AI-powered horizon programme
The kiwifruit marketer is turning to artificial intelligence to speed up operations and improve grower support.
NEW ZEALAND – Zespri is pushing forward with its digital transformation plans through the second phase of its Horizon Programme, a long-term investment in artificial intelligence (AI), data, and cloud technology.
The New Zealand-based kiwifruit marketer is focusing on digitizing its global supply chain while building smarter tools for growers. Led by chief digital officer David Scullin, the programme goes beyond replacing old systems.
It focuses on building a platform that allows Zespri to move quickly, make better decisions, and support growers more effectively.
“This will enable Zespri to operate faster, smarter and more sustainably in a rapidly evolving global environment. AI and data are foundational to this vision,” the company said in its latest annual report.
Zespri is already using AI-powered features in its grower portal, called Canopy. One major step includes a new generative AI search tool that helps growers find information more easily.
“These are the first steps in a broader strategy to embed AI into how we operate, how we serve growers and customers, and how we make decisions,” Zespri noted.
In Europe, Zespri has rolled out Clarifresh, a mobile inspection tool that supports future plans for AI-led quality checks. At the same time, it is improving its global customer claims platform with process automation, especially in markets like China.
The company believes that digital tools will help it become more responsive to market needs and better equipped to manage challenges in global logistics and food safety.
Building trust through better data systems
Alongside these efforts, Zespri is strengthening its approach to data privacy and cybersecurity. These areas are seen as essential for long-term success and continued cooperation with regulators.
“The investments we are making in cybersecurity and data protection are about protecting Zespri’s licence to operate and in maintaining trust with growers, customers and regulators alike,” the report stated.
The second phase of the Horizon Programme focuses on modular projects rather than a single major system rollout. This phase will run over the next three years and includes work on supply chain upgrades, improved tools for growers, and smoother compliance reporting.
The programme had a budget of US$160 million. By March 2024, US$143.2 million had been spent. Deloitte is managing the implementation with support from Zag and Sysdoc. Zag has been part of Accenture since October 2020.
Zespri sees potential benefits for other fruit co-operatives. AI can simplify traceability and analytics for smallholder farmers, improve fruit grading and logistics, and reduce export rejection rates.
The Horizon Programme signals Zespri’s commitment to smarter, faster operations. While results will take shape over time, the foundation is already being laid for a more connected and responsive business.
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