Arrigoni Group refreshes brand identity at Fruit Logistica 2026

ITALY – Arrigoni Group, a global leader in agro textiles, has rolled out a refreshed corporate look that brings its growing international structure under one clear visual identity.

The update covers the Group logo and the logos of its subsidiaries Arrigoni France, Artes and Lirsa, and will make its public debut at Fruit Logistica in Berlin from 4 to 6 February 2026.

The company will present the new identity at Stand B 32 in Hall 3.1, using the global trade fair to signal closer alignment across markets while staying true to its roots. Arrigoni says the change focuses on clarity and consistency in how the Group speaks to customers worldwide.

A shared identity across borders

Arrigoni Group has built its reputation over 60 years as a supplier of technical textile solutions for agriculture. Its products support crop protection, better water use, lower pesticide use and longer product life. As the Group expanded, it saw the need for a single brand system that still respects the character of each business unit.

Under the new structure, each company keeps its own logo while displaying it alongside the Group mark. This approach highlights unity without erasing individual strengths.

“This rebranding doesn’t change who we are, but how we present ourselves,” said Patrizia Giuliani, Sales Director at Arrigoni Group. “We want to strengthen our identity as a single system, adding value to the expertise of each individual entity and offering customers even more comprehensive support, defined by quality, research and sustainability.”

Arrigoni Group now sits clearly as the umbrella brand, acting as the main voice of the industrial network and linking all activities under its Beyond Protection vision.

Continuity at the core

The company stressed that the refreshed look does not signal a shift in direction. Research, quality and sustainability remain central to its strategy. Management sees the update as a natural step that reflects how the Group already works across borders and sectors.

By presenting itself as an integrated ecosystem, Arrigoni aims to offer customers stronger support built on combined skills and shared standards.

Broader momentum at Fruit Logistica

The brand launch takes place as Fruit Logistica 2026 introduces its New Product Showcases, a new format that highlights selected developments from fresh produce, machinery, technology and logistics. Messe Berlin confirmed that eleven products will feature in a central exhibition area.

“The industry is developing rapidly, and that’s precisely what we’re showcasing with the New Product Showcases,” said David Ruetz, Senior Vice President at Messe Berlin.

“This new format brings innovations to the heart of the trade show, where they will have the greatest impact on international decision makers.”

Together, the refreshed Arrigoni identity and the new showcase format underline Fruit Logistica’s role as a meeting point for companies shaping the next phase of the fresh produce supply chain.

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