Fresh All Green expects a strong Egyptian strawberry season
The company reports good volumes, steady quality, and new market growth.
EGYPT – Fresh All Green says the coming Egyptian strawberry season will bring steady volumes, good fruit quality, and rising export demand.
The grower and exporter sees clear progress in its fields and expects this season’s berries to meet the needs of buyers across several regions.
Chairman Hussein Hassan said the strawberries look uniform and firm this year, with color that meets global retail standards. He added that the company will supply two new markets during this season. “This is exactly what our international clients expect from us,” said Hassan.
“We already have long-term partnerships with retailers in the UK, Germany and South Africa. We see our clients as partners in growth. Now we want to replicate that model in Africa and Asia.”
Hassan explained that the company wants to give each client reliable fruit that meets strict quality rules. He said the export team continues to work closely with buyers so they can plan shipments early and avoid delays. He added that Fresh All Green aims to grow its share in regional markets that show rising demand for Egyptian berries.
Expansion of storage and digital systems
Fresh All Green plans to add more cold-storage space to help support the larger volume. The investment will also help the company manage harvest peaks and keep fruit fresh during transport.
The firm will also invest in new digital tools that track fruit from farm to shipment to strengthen food safety and improve reporting. Hassan said these tools will help the team respond faster to client requests.
He added that the company continues to focus on improvement across its entire chain. “We work to deliver excellence in every single aspect of the business,” he said. He highlighted the team’s drive to follow safe farming practices, reduce waste, and use water efficiently.
This season’s strawberries will arrive in new eco-friendly boxes created with a Spanish customer. The company says the material reduces environmental impact while keeping the fruit safe during transport.
Fresh All Green also works with international breeders to develop varieties that grow well in Egypt and use fewer natural resources. The company expects these efforts to support long-term stability in its fields.
Fresh All Green’s wider portfolio includes grapes, blueberries, and frozen strawberries. The company also confirmed new farm upgrades this year. It completed a water management project that cost 12 million Egyptian pounds (approx US$240,000) and installed new sorting equipment that cost 8 million Egyptian pounds (approx US$160,000). These upgrades aim to help the team improve quality checks and maintain supply during the season.
The company says it wants to keep building trust with customers and continue its progress in global markets. Hassan believes the coming season will reflect that goal. “We know our clients count on us,” he said. “We want them to receive fruit they can trust every time.”
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