Hubbard Efficiency Plus enters Pakistan through Noor Poultry partnership

PAKISTAN – Hubbard, a global poultry leader, will introduce its Efficiency Plus line to Pakistan through Noor Poultry Pvt. Ltd., aiming to supply high-quality Parent Stock that supports local farmers and strengthens the country’s poultry sector.

Hubbard appointed Noor Poultry as its official distributor in October 2025, marking a significant step toward increasing the availability of reliable, high-performing birds locally. The partnership targets improved feed efficiency, animal welfare, and consistent broiler production across Pakistan.

At a seminar held to mark the collaboration, Dr. Naeem Tariq, Hubbard Country Manager for Pakistan, reflected on the company’s long history in the nation’s poultry sector. He emphasized the role of local Parent Stock production in supporting farmers.

“Hubbard has stood with Pakistan’s broiler sector for many years,” said Dr. Tariq. “By working with Noor Poultry, we aim to produce strong breeding stock locally and provide farmers with birds they can rely on.”

Bruno Briand, Hubbard Global Sales Director, also spoke about the company’s research investments in the United States and France, which drive improvements in bird genetics and performance.

“Hubbard Efficiency Plus has gained wide use since 2019,” Briand said. “Producers value birds that grow efficiently and maintain feed costs under control.”

Performance Backed by Data

Dr. Roberto Yamawaki, Hubbard Global Technical Director, presented results from 46 million Parent Stock birds across 40 countries. The data shows strong breeder and broiler performance under a variety of climates and farming systems.

Ehsanul Kabir Mosru, Senior Technical Manager for Asia, added that trials across South Asia confirm the birds perform well even under challenging local conditions.

Noor Poultry leaders outlined plans for new Grandparent farms and hatchery facilities, designed to meet strict biosecurity standards. COO Sohail Ahmad highlighted the company’s growth and forward-looking strategy. Head of GP Operations, Mohammad Shoaib, shared layouts and operational plans, emphasizing their commitment to quality Parent Stock production.

“Our goal is simple,” said Arsalan Sarwar, Director of Noor Poultry. “We want to support Pakistan’s poultry farmers by supplying high-quality Hubbard Efficiency Plus Parent Stock.”

Noor Poultry is currently constructing state-of-the-art facilities for the Grandparent project. The company expects to deliver the first Hubbard Efficiency Plus Parent Stock by the first half of 2027. The project’s investment is reported at ≈PKR 675 million (US$3.2 million).

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