Rovensa Next launches global campaign to promote biosolutions in agriculture

SPAIN – Rovensa Next, a global leader in biosolutions, has launched a new campaign called Biosolutionize Agriculture to show how science-based solutions can improve farm performance while cutting down on chemical inputs.

The campaign was presented at Fruit Attraction in Madrid, one of the leading trade fairs for the fruit and vegetable industry.

The campaign highlights how biosolutions can help farmers address challenges such as drought, heat stress, soil degradation, and pest control. Agronomical trials by Rovensa Next show results that include higher yields under tough weather conditions, better fruit quality, improved soil health, and reduced reliance on synthetic inputs.

“Growers don’t need promises; they need solutions that deliver tangible results in the field. With more than 65 years of experience and data from hundreds of trials, we are demonstrating that biosolutions empower farmers to stay profitable and meet sustainability demands,” said Javier Calleja, CEO of Rovensa Group, during the launch.

Rovensa Next explains that biosolutions help manage stress in crops, preserve beneficial insect populations, improve water efficiency, and support resistance management.

“Biosolutions are the ultimate answer to empower growers so they can boost yields and crop quality, reduce dependence on synthetic inputs, and support the transition to a more resilient agriculture,” added Calleja.

The Food and Agriculture Organization of the United Nations notes that food systems contribute to nearly one third of global greenhouse gas emissions.

Agriculture also accounts for around 70 percent of freshwater use, while one third of soils are already degraded. Rovensa Next says its solutions are designed to address these urgent challenges.

The company offers a wide range of science-backed products, including biostimulants, biofertilizers, bioinsecticides, bionematicides, biofungicides, and adjuvants. These tools are combined into tailored crop programs supported by local expertise in more than 90 countries.

Delivering measurable impact

Field results underline the impact of Rovensa Next’s integrated solutions. For example, biostimulation strategies such as Phylgreen and Delfan Plus increased yields by an average of 12.8 percent and 9.6 percent in trials.

Soil programs like Wiibio boosted root biomass by 18 percent and raised plant-available phosphorus by 69 percent. Water management tools reduced irrigation needs by up to 25 percent in some crops, while bio-based pest management reduced synthetic insecticide use by as much as 40 percent.

Rovensa Next continues to expand its global presence. The company operates 13 production plants, 38 research centers, and maintains more than 170 partnerships with universities and research institutes.

Its team of over 850 field experts supports growers worldwide, helping them adopt farming practices that improve both productivity and sustainability.

With the Biosolutionize Agriculture campaign, Rovensa Next positions biosolutions as essential tools to help farmers remain competitive, safeguard natural resources, and meet the rising demand for sustainable food systems.

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