South Africa fresh produce exports grow as markets strengthen in 2025

SOUTH AFRICA – South Africa’s fruit and vegetable exports continued to firm up in 2025 as strong demand and better port activity supported trade.

Total agricultural exports reached US$11.7 billion, with fruits and vegetables making up most of the sales. Export earnings grew 10 per cent from the same period in 2024. Third quarter results came in at US$4.7 billion, up 13 per cent year on year as markets bought more volumes at firm prices.

Exports consisted of citrus, apples, pears, nuts, fruit juices, berries, grapes, pineapples, avocados, apricots, cherries, and peaches. Industry sources said that port operations ran more smoothly compared to earlier months, which helped move goods out faster. One exporter said, “We see better flow at the terminals this season, and that gives us confidence as we plan for the last quarter.”

Africa held its position as the largest regional market in the third quarter, taking 34 per cent of the value. Asia and the Middle East followed with 25 per cent. These markets bought mainly citrus, nuts, apples, pears, berries, grapes, apricots, cherries, and peaches.

The European Union accounted for 23 per cent of exports. Demand focused on citrus, grapes, nuts, fruit juices, dates, apricots, figs, and pears. The Americas took 6 per cent of total shipments, driven by citrus, grapes, apricots, and nuts.

US and UK market trends

Exports to the United States fell 11 per cent compared to last year and reached US$144 million. Citrus, grapes, and fruit juices made up most of the volume sent to the US. The country took 3 per cent of South Africa’s agricultural exports in the period. A trade analyst noted, “Shifts in reciprocal tariffs may change the flow of goods in the coming months.”

The UK and smaller markets together held a 12 per cent share. Traders said they continue to watch currency swings and freight rates, which shape buyer activity.

Sector analysts said that the country must keep access to long-standing markets and grow new ones to steady the industry during global uncertainty. One consultant said, “Market access keeps shaping the choices growers make each season.” The industry also continues to track talks on tariff exemptions for oranges, macadamia nuts, and fruit juices, which could open more space for exporters later in the year.

Producers said they expect stronger activity in the final quarter as more citrus and table grapes reach markets. They also pointed to gradual progress in port upgrades, which government and industry groups continue to pursue. A logistics source said, “We see room for more improvement, but the changes so far help us move produce with less delay.”

South Africa’s fresh produce sector now looks to finish 2025 with stable demand and more confidence in trade flows, even as global conditions remain uncertain.

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